Another shot of the booth with the FourSquare this year. I thought Brenda was the all knowing Lightware guru... where is she?

It has been very busy here at the booth. The biggies aren't here this year ... Adobe, Apple, Calumet, MAC Group, hmmmmmm a sign of our current economy...perhaps?. NYC is just so expensive to do a show.

Photo Plus Opened today, Cowboy Bob warms himself prior to the morning ride over to the NYC Jacob Javits Center. Cowboy Bob is so excited to help show off the new FourSquare. Bob loves the big city .......Yeeeeee Hawwwwww.

Jay Dickman using the FourSquare

Here you can see that Jay is shooting through the FourSquare soft box, using it like a beauty dish.

Jay Dickman a Pulitzer- Prize winning photographer, who is also a regular contributor to National Geographic, was kind enough to let us tag along on a shoot. He was photographing a fly fisherman using the FourSquare. You can check out Jay's website at www.jaydickman.net.

Here is the "snoot" we used, it is approximately 6 inches in length. You can see where we attached it with blue tape in the overall set shot. The local hardware store can be a great resource for lighting ideas. You just have to let yourself think outside of the box.

Using a black card attached to a C stand with clamps, allows us to feather in the fill light from above. Our fill is the FourSquare light. Using a black card attached to a C stand with clamps, allows us to feather in the fill light from above. Our fill is the FourSquare light.

Here is what our set looked like.